Built for growing brands
Your trusted partner for
cross-border business success
Combining local expertise, strategic insight, and access to leading technology and innovation ecosystems to support sustainable growth across borders.
SB Telecom Europe sits at the intersection of Japanese technology and European business.
Digital Marketing in Japan
As official media representatives of LY Corp, we provide advertisers with complimentary support on LINE Yahoo advertising. Free expert guidance, no retainer required.
IT & Connectivity
System integration, network connectivity and IT support, built on over two decades of serving Japanese corporations and EMEA-based enterprises with high standards for reliability.
Digital Transformation
We guide organisations through meaningful transformation, rethinking how people and technology work together to create lasting value.
Build for growing brands
Free support for your Japan ad strategy
Whether you are entering the market or ready to scale your campaigns, our team provides expert guidance at no cost. That is the advantage of working directly with an official media partner.
Dedicated manager
A single point of contact who knows your business. No call centers, no runaround.
No contracts
Start and stop when you need to. No minimum spends and no long-term commitments.
Bilingual support
We bridge the language gap completely. Clear communication in Japanese and English.
Market trends
We share what is working right now. Data and insight from the source, not a third party.
About us
25 years bridging East and West
We were born in London from a simple mandate. Serve Japanese companies in Europe with honest work and clean connections. The rest grew from that.
Our beginnings
Formerly Japan Telecom UK Ltd and SoftBank Telecom Europe Ltd, we were established in London.
1998
February
As a wholly-owned subsidiary of SoftBank Corp., our original mandate was to serve Japanese companies with EMEA branches, providing system integration, network connectivity, and IT services to corporations operating across Europe.
The evolution
Over time, our services evolved significantly.
2026
Present
Following the acquisition of YJ Marketing, a Yahoo! JAPAN subsidiary, our portfolio expanded into digital marketing. Today, as the official overseas media representatives of LY Corp, we sit at a uniquely privileged position: offering both the technical depth and the platform relationships of an official ad partner.
The future
Rooted in SoftBank's philosophy of Information Revolution, Happiness for Everyone.
Beyond
Horizon
We continue to expand in AI, IoT, and digital marketing, creating business value for clients old and new. Our competitive advantage comes directly from our relationship with SoftBank Group: access to cutting-edge technology, an unparalleled partner network, and the most trusted name in Japanese tech.
Ready to expand your business horizon?
Whether you are establishing your digital infrastructure or scaling your ad strategy across borders, tap into the unique synergy of Japanese technology and European expertise.
Contact us
Let's discuss your cross-border strategy
Reach out to our teams in London and Tokyo. Whether you need an official media partner for the Asian market or an experienced IT transformation ally, we are here to support your growth with zero contractual minimums.
Official Media Representative
IT Connectivity Partner
No Contractual Minimums
Bilingual Expert Support
Industry Experts
Company Details
Stockholder: SoftBank Corp. 100%
Date of Incorporation & Registration: Feb. 1998
SB Telecom Europe Ltd. is registered in England and Wales (Company No: 03514174)
Office
184 Shepherds Bush Rd, London W6 7NL